Maison Ruinart, the oldest Champagne house since 1729, commissioned its first artist 120 years ago.
In 1896, the Ruinart family commissioned Czech artist, Alphonse Mucha, to create an advertising poster.
In light of this 120th anniversary, the Champagne house chose Dutch international photographer and multi-disciplinary artist, Erwin Olaf, to capture its immense chalk cellars, recently classified by Unesco as a World Heritage Site.
With his eyes for perfection and his talent for story telling through his lens, Erwin Olaf was the evident choice for telling Ruinart’s unique and extraordinary story.
The international launch of this artistic collaboration with Erwin Olaf will take place in Paris on March 9, 2016